Product
From performance data to better results
tydr analyses the entire performance operation – from high-level budget allocation to concrete changes in the individual campaign.
The system shows what is happening, why it is happening and what you should do to improve results.
Budget allocation
Spend more where the potential is greatest
tydr analyses development across channels, campaigns and data sources.
The system shows where budget creates the most value, which investments should be reconsidered and where there is room to scale.
That gives a better basis for deciding:
— which channels should get more or less budget
— which campaigns can be scaled
— where returns are beginning to weaken
— where the business has untapped potential
— which budget changes should be prioritised
Expert logic at every level
From the single setting to the total investment
tydr has expert knowledge built in at both detail level and high level.
The system can assess a specific setting, ad or campaign – while seeing it in the context of channel results, budget, business goals and the overall performance strategy.
That produces recommendations that account for the whole, not just one isolated measurement.
Prioritised recommendations
Know what to do first
tydr does not just pile up alerts.
The system prioritises findings by importance, risk and expected effect. The team sees which actions should be carried out first, why they matter and which result they can affect.
Continuous quality assurance
Catch errors before they get expensive
tydr monitors the accounts continuously and identifies deviations, errors and developments that require attention.
That reduces the risk of problems going unnoticed until the next manual review or monthly report.
Learning in the workflow
Get people operational faster
tydr explains the reasoning behind each recommendation.
The employee learns what to investigate, why it matters and how the market’s foremost experts would have assessed the situation – right in the account where the work happens.
Meta analysis
Spend more where the potential is greatest
tydr does not just analyse which ads win. The system looks for the patterns behind the results.
That turns campaign data into concrete learning for both the performance team and the people producing the content.
Among other things, it can identify:
— which messages and angles create response
— which formats work best
— which audiences different types of content work for
— what the team should produce more of
— which new hypotheses and creative directions should be tested
— which products, offers and themes drive conversions
Google Ads analysis
See which changes can increase ROAS
tydr analyses structure, keywords, budget, bidding strategy, campaigns and result development in Google Ads.
You are not just told that results have changed. You get an assessment of why – and what should be done next.
The system identifies what is limiting results, and shows which actions should be considered to:
— increase ROAS
— reduce unnecessary spend
— improve campaign and account structure
— use the budget better
— find untapped growth opportunities
— catch errors and negative development earlier
The human makes the decision
tydr is not built to replace the performance specialist.
It is built to give the specialist better analysis, clearer priorities and access to the experts’ judgement in every decision.