From performance data
to better results

about tydr

integrations

Built on the sources that actually move performance

Depth over breadth — connected directly, read continuously.

Google Ads

TikTok

Meta

GA4

BigQuery

Microsoft Ads

Google Search Console

Snapchat

How it works

01

Connect data sources

tydr brings together relevant data sources such as advertising platforms, analytics tools and search performance data.

Instead of evaluating each channel in isolation, the system creates a more connected view of performance.


02

Analyse performance changes

The system turns analysis into a clear action hierarchy.

Instead of leaving teams with more data to interpret, tydr helps define what should be done next, why it matters, and where effort is likely to create the greatest effect.


03

Identify likely causes

tydr can model different scenarios to show what may happen if budgets, targets or channel priorities change.

This gives marketing teams a more structured way to evaluate options before making decisions.


04

Simulate scenarios

The system monitors changes in key metrics and identifies where performance has improved, declined or shifted.

It helps teams see which movements matter commercially - and which are simply normal variation.


05

Prioritise next actions

tydr analyses the most likely explanations behind performance changes.

This may include media spend, campaign structure, channel mix, conversion rate, CPC, search demand, tracking quality, seasonality or other operational factors.