Scale the best performance expertise
tydr is the operating system for performance marketing. It analyses results across channels and shows where budget should move, which content creates impact and which concrete changes can improve results.
The knowledge of the market’s foremost performance experts is built into the system – from high-level budget allocation to detailed assessments inside each Google Ads and Meta account.
THE OPERATING SYSTEM FOR PERFORMANCE MARKETING
More data than any human can take in – more and better decisions, faster
Performance marketing is not just about collecting data. It is about understanding what the data means – and knowing what to do next.
tydr analyses development across channels, campaigns, audiences, ads and budgets. The system identifies where the potential lies and turns the analysis into concrete, prioritised recommendations.
Where should the budget be spent?
tydr analyses results across channels and shows where investments hold the greatest potential, where budget should be reduced and where it may be right to increase.
Which content creates results?
In Meta, tydr analyses which messages, formats, angles and creative elements drive results – and what you should make more of.
What should change in Google Ads?
tydr goes to detail level in Google Ads and identifies which changes can contribute to higher ROAS, lower costs and better budget utilisation.
What should be prioritised now?
tydr separates real opportunities and risks from ordinary variation and shows which actions are most likely to have the greatest effect.
The market’s foremost experts. Built in.
The market’s foremost performance experts never judge a single number in isolation.
They see the connection between budget, channel, campaign structure, audience, content, conversions and profitability. They know which details can affect results – and when it is necessary to step back and assess the whole.
This is the knowledge built into tydr.
The system combines the experts’ decision trees, control routines and channel understanding with live data from the accounts.
Your whole account portfolio, read as one.
the product
Three things Tydr does every day — automatically, across all your channels.
01 · RECOMMEND
Cross-channel recommendations
Every morning Tydr weighs your portfolio against expert logic and history, and proposes concrete moves — budget shifts, bids, audiences — ranked by expected impact.
✓ Prioritized by estimated ROAS impact
✓ Rationale and data basis on every one
✓ Expert-verified decision logic
Shift 12% budget → TikTok
+8% conv.
Pause 4 Meta ad sets
−14% CPA
Raise brand-search bids
+5% volume
02 · SIMULATE
Forecasts & budget simulation
Test budget scenarios before you spend your budgets. Monte Carlo simulation estimates outcomes with uncertainty bands, so you see both expected impact and risk.
✓ Forecast accuracy ~85% → 92%+
✓ Confidence intervals on every estimate
✓ Allocation across five channels
03 · UNDERSTAND
Explainable decisions
No black box. Every recommendation comes with the reasoning, the data it rests on, and the expert rule behind it — so you can trust it and learn from it.
WHY THIS RECOMMENDATION?
"TikTok shows falling CPA and rising conversion rate over the last 14 days, while Google Ads is approaching saturation on non-brand search. Expert rule R-204 recommends a gradual budget shift."
From scattered data to a clear decision
01
Connect
Connect your ad accounts and GA4 in minutes. Secure, readonly access.
02
Read across
Tydr harmonizes the data and understands the links between channels.
03
Get recommendations
Concrete, prioritized and explained moves — ready to act on.
04
Simulate & act
Test scenarios, see expected impact, and act with confidence.
5
ad channels in one system
92%+
forecast accuracy
1
decision system
Forecast accuracy measured as the mean accuracy of 30-day channel-level forecasts against realized results across managed accounts, on a rolling 6-month basis. Full methodology and data basis available on request.
Tydr is developed through systematic research and experimental development — to solve problems that have no known solution in the market today.
Research-driven, not just built.
technology
A
Transfer of decision logic
How expert logic validated on Google Ads can be generalized and calibrated to platforms with entirely different attribution and bidding mechanics.
B
Cross-channel forecasting
Predictive models and Monte Carlo simulation that estimate the impact of budget allocation across platforms with quantified uncertainty.
C
Validated recommendation quality
Recommendations are measured against expert judgment and observed outcomes, with documented criteria for consistency and explainability.
Every plan includes all five ad channels. One account = one advertiser, across all connected channels.
Simple, per account.
pricing
Growth
For agencies and teams actively running multiple channels.
NOK 7,500
per account / month · all six channels included
✓ All five ad channels + GA4, Google Search Console & BigQuery
✓ Daily cross-channel recommendations
✓ Forecasts & budget simulation
✓ Explainable recommendations & reports
✓ Priority support
Scale
For larger portfolios with their own operational requirements.
Let’s Talk
volume pricing from 10 accounts and up
✓ Everything in Growth
✓ Volume pricing from 10 accounts
✓ Custom expert logic
✓ Dedicated advisor
✓ SSO & guided onboarding
Prices in NOK, excl. VAT. Billed monthly. One account = one advertiser across all connected channels.
Frequently asked questions
Which platforms does Tydr connect?
Google Ads, Meta, TikTok, Snapchat and Microsoft Ads for advertising, plus GA4 and BigQuery for analytics — unified in one system, on every plan.
What counts as an "account"?
One account = one advertiser across all connected channels. Whether a client runs on two platforms or all six, they count as a single account for pricing.
How do you measure the 92%+ forecast accuracy?
It is the mean accuracy of 30-day channel-level forecasts compared to realized results across managed accounts, measured on a rolling 6-month basis. Full methodology and data basis are available on request.
Is this just a ChatGPT wrapper?
No. Tydr runs on documented expert decision logic and validated models built from hundreds of accounts — not a generic language model. Every recommendation traces back to a specific rule and the data behind it.
How do we get started?
You connect your ad accounts and GA4 with secure, read-only access. Tydr starts reading across channels immediately, and you get your first recommendations shortly after. Book a demo for a walkthrough on your own accounts.
Who is behind Tydr?
Tydr is built by Brist, a performance marketing agency in Oslo, from operational experience across a large number of client accounts over time.
Make better channel decisions —
with the experts behind you.
Book a walkthrough and we'll show tydr on your own accounts.
thor@brist.no