THE OPERATING SYSTEM FOR PERFORMANCE MARKETING
Scale the best performance expertise
tydr is the operating system for performance marketing. It analyses results across channels and shows where budget should move, which content creates impact and which concrete changes can improve results.
The knowledge of the market’s foremost performance experts is built into the system – from high-level budget allocation to detailed assessments inside each Google Ads and Meta account.
Trusted by
Performance marketing is not just about collecting data. It is about understanding what the data means – and knowing what to do next.
tydr analyses development across channels, campaigns, audiences, ads and budgets. The system identifies where the potential lies and turns the analysis into concrete, prioritised recommendations.
More data than any human can take in – more and better decisions, faster
Where should the budget be spent?
tydr analyses results across channels and shows where investments hold the greatest potential, where budget should be reduced and where it may be right to increase.
Which content creates results?
In Meta, tydr analyses which messages, formats, angles and creative elements drive results – and what you should make more of.
What should change in Google Ads?
tydr goes to detail level in Google Ads and identifies which changes can contribute to higher ROAS, lower costs and better budget utilisation.
What should be prioritised now?
tydr separates real opportunities and risks from ordinary variation and shows which actions are most likely to have the greatest effect.
The market’s foremost experts. Built in.
The market’s foremost performance experts never judge a single number in isolation.
They see the connection between budget, channel, campaign structure, audience, content, conversions and profitability. They know which details can affect results – and when it is necessary to step back and assess the whole.
This is the knowledge built into tydr.
The system combines the experts’ decision trees, control routines and channel understanding with live data from the accounts.
That means tydr can work:
HIGH-LEVEL
with channel selection and budget allocation
STRATEGIC
with growth opportunities and priorities
OPERATIONAL
with campaigns, audiences and content
DETAIL
with concrete changes in Google Ads and Meta
tydr does not just make expert knowledge available. It makes it scalable.
One system. The whole performance picture.
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Budget allocation
See which channels and campaigns should get more budget, where investments should be reduced and where potential is greatest.
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Anomalies and risk
Catch errors, budget deviations and negative development before they have major consequences.
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Google Ads + GA4
Get concrete recommendations on which changes can improve ROAS, structure, budget utilisation and campaign results.
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Opportunities
Find campaigns, audiences, ads and channels with potential that is not being used well enough.
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Paid Social
Understand which content, messages, angles and formats create impact – and what the team should produce or test next.
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Prioritisation
Get recommendations ranked by importance and expected effect, so the team knows what to do first.
From analysis to action
01
tydr analyses
The system connects data from relevant advertising and analytics platforms.
02
tydr assesses
The system connects data from relevant advertising and analytics platforms.
03
tydr prioritises
Opportunities, risks and recommended changes are ranked by importance and potential.
04
The team acts
The specialist gets concrete recommendations, sees the reasoning and makes the final decision.
Not another dashboard
A dashboard shows that ROAS has dropped.
tydr analyses why – and what you should do about it.
A dashboard shows that one channel performs better than another.
tydr assesses whether budget should move, how much should move and what the consequences may be.
A dashboard shows which ads have the most conversion.
tydr analyses what about the content works, and what you should produce or test next.
Data is the starting point. Better decisions are the product.
Built from real performance operations
About tydr
tydr has been developed through more than 2,000 hours of focused product work and builds on more than 20 years of experience in performance marketing.
The judgements of the market’s foremost performance experts have been mapped and built into the system – from detailed checks in Google Ads and Meta to high-level decisions on channel strategy and budget allocation.
The system has been developed in real client accounts, with actual budgets and operational problems.
2,000+
hours of focused product work
20+
years of performance marketing experience
For agencies
Make the market’s foremost performance expertise available in every account
tydr gives your people access to the experts’ judgement while they work.
The system analyses the accounts, identifies improvement opportunities and explains which changes should be prioritised. That makes onboarding faster, quality more consistent and people more independent.
The agency’s own seniors can spend more time on strategy, client development and the most complex decisions.
For marketing teams
See where the budget should be spent – and what the team should do next
tydr gives marketing leadership one complete picture of how investments perform, where the potential lies and which actions should be prioritised.
Get better control over budget allocation, channel results, content and operational quality – without micromanaging the specialists or depending entirely on the agency’s judgement.
See what you should do differently
See how tydr analyses budget, channels, content and accounts – and turns the market’s foremost performance expertise into concrete recommendations.